In the demand and supply type of scenarios, where whether efforts are being made towards the “capacity-making” or “marketing/promoting” of things*;

it is mostly the case that there is a market-place sort of environment, where producer side of those *good, services and experiences expose themselves and browsed with their existing offerings.

Exposition of demand in an effective and efficient way could eventually reduce the need for collecting “marketing/advertisement” related data to “make perfect predictions” over impressions or non directly related search keywords.

It might be a good time, where actually consumers/audiences ask for a service, set their preferences in a broad and extensible scope; and let specific or category-related providers get back to them upon their consent, custom demand and potential future interest or non-interest.